This Black Friday a different message is emerging in the media...
Over the past four years the phenomenon that is Black Friday has grown in the UK, a transatlantic import that began as a post-Thanksgiving celebration of spending in the USA in the run up to Christmas.
Alongside its rise in popularity is the resulting PR battle to grab a share of the column inches that spin out of the shopping frenzy. For me, the winner this year is definitely online classified ads website Gumtree, with a counter-intuitive survey showing that impulse buys will lead to a mountain of waste being sent to landfill.
In a landscape where 'just about managing' families are a new theme in the press and a vote to chase for political parties, it's interesting to note that a more sober message is emerging - don't splurge, stop and think.
However, research by the online classified ads website Gumtree suggests that one in ten of the items bought in the course of the retail frenzy will never be used — triggering a surge of waste, most of which is eventually incinerated or buried. Goods worth more than £200 million will later be dumped and a further £440 million will be spent on upgrades to TVs or gadgets we already own, with the old items thrown away. A spokesman for Gumtree said: “We understand the urge to splurge when you think you’ve got a bargain. But this Black Friday, we want to people to think twice. “Instead, consider scouring the shelves at home rather than the ones in-store. Share, recycle, reuse. You could save yourself from wasting money and even uncover something you could sell on.”